SEO and web design are the two key aspects of a good website. Many web designers are incorporating SEO in the web design process as it becomes easier to get traffic to the site if it has an SEO friendly web design.

A good SEO company in Melbourne makes sites which are search engine friendly and stays away from technologies that are blocking or slowing down a search engine, when it tries to access the site. If a search engine cannot quickly and easily access content on a website, it is unlikely that the site will be ranked high in search results.

Blending SEO best practices into your website goes beyond content and linking. The other features of the site include technology decisions, site architecture, navigation and more. 

The content of the page is a very important aspect of SEO. Before getting the website ready, the web designer should understand all the working of a website. Once the designers understand the working of the website, they make a list of keywords on the page that would help them to rank the page better in search results. If keywords are added to the content while the page is being created, it will not only save money and time, but also helps insertion of keywords into the content easier. 

Off-site optimization is about link development. The links from other sites pointing towards your site plays an important role in increasing the search engine ranking of the page. Neither link building nor search friendly content will be sufficient to increase the page ranking if web design is not according to SEO.

SEO is as important as design in website creation. If the website is designed according to SEO, the page will start doing well from the time of its existence and will attract visitors from search engines.