A SEO company generally works for increasing the quality of traffic and attracting maximum visitors to your website. Content marketing focuses on using valuable useful content to drive a client action that is profitable to the site owner.

Most of the firms that are in to web design in Melbourne are going for SEO because it works around content marketing. It is believed that a good content marketing strategy is required for better SEO, as it helps website to rank better. 

Google algorithms have developed and changed. The present strategies work in favor of elements of a good content marketing plan. Fresh content of a certain length with 

good keyword targeting on specific pages work wonders on a page by attracting users and helping the page rank higher.

Content creation is now a solid strategy like any other classical or technical factors. Through use of articles, blog posts, guides and other written content, you can use more keywords that are relevant to your website and could help in increasing traffic on to your webpage. As SEO has evolved, it has moved towards other incorporate factors other than keyword density. So it is better to create a useful content that is appreciated by users and is specific to key words.