Everyone wants their website to rank well and listed on the first page of Search Engine Results Page (SERP). You can achieve this with the help of a SEO Company in Melbourne. Famous search engines like Google keep their official list of ranking a secret. The Search engine optimization companies do thorough research and try to crack the secret code followed by these search engines.

Though web design plays an important role in page ranking, the other important factor for a good ranking is content. It is believed to be the king of SEO world. Good quality content that is easy to understand and find is primary for search engines. Recognizing and rewarding content that help users find information they are looking for is the basic idea search engines follow. 

Quality content generally does not have common SEO mistakes such as keyword stuffing, scraping content or content that has no value to users. Google’s priority is user’s experience, if your content does not satisfy this basic rule, it will not rank well. The content should engage target audience. 

There are other factors that play an important role in page ranking, but content is primary as research shows that a blog in a website can increase its chances of ranking in search engines by more than four-hundred percent.