Search engine optimization (SEO) is a set of techniques and strategies to attract traffic and maximize number of visitors to a site. Generally a digital agency suggests such organic methods to get the website on the first page of Google, without making any payments.

SEO Services in Melbourne not only increase page ranking in Google’s SERP, but also for other search engines like Bingo, Yahoo etc. They mainly target on making the site search-engine friendly, so that their crawlers can quickly gather information from websites and match search queries.

SEO helps search engines find what a particular page is all about and how many users find the content useful. The two types of SEO are on-page SEO and off-page SEO.

On-page SEO

On-page SEO is a technique to optimize individual pages to get a higher rank and gain more organic traffic. Few tips about on-page SEO to increase visitors are

> Title tags should start with target keyword: A title having a key-word will have a higher weight age for Google. The closer to the beginning of the title, the better the ranking.

> Keyword in first hundred words: The keyword should be placed within the first hundred words of the article. Closer the keyword to the beginning of the content, the easier it is for Google to pick up the site and place it on its SERP.

> Outbound links usage: Main source of bringing attention to a site. The links assure Google that the content is informative and valid.

> Meta descriptions that are click-worthy: Meta descriptions are the elements that a user refers to before deciding to click on the link or not, so it should have content that describes the information on the page.

> Target keyword in the URL: There is no rule that the keyword is included in the URL, but it has its benefits. 

> Long content: Experts say that long content helps ranking in Google.

> Image optimization: The file name of the image should include the target keyword.

These are the top seven tips to increase page ranking. Other techniques can also be opted for better performance.