One should understand that SEO and web design go hand-in-hand, as they both aim to provide users with a great experience. Designing mainly focuses on the aesthetic components while SEO looks into something technical that will provide a better ranking for the page. A site gives your customers what they want and aid business to succeed.

Many website owners assume that great design can outweigh bad SEO or vice-versa. The fact is that both are equally important for the site to grab business. Experts say that strong SEO brings visitors to the website, while a good web design would keep them on it. 

A beautiful site with no visitor is of no use and in the same way a website ranking on top but cannot keep visitors to the website is also no good. Higher bounce rate would also affect the page ranking. Since these two aspects are equally important for a website, professionals dealing with these two aspects would need to work with perfect coordination to gain maximum benefits.

A designer and SEO should be involved in every stage of the project, which could help in building an SEO friendly site architecture and provide professionals to understand the intricacies of the design.